Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

What happens if they try to attract new customers?

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

What is their lifestyle?

Why is every human messed up in some way?

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

What are the signs that a guy wants to marry you but is afraid of commitment or does not want to get married at all?

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

What is their product?

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

If Russia needs the resources to fund the war in Ukraine, why doesn’t it throw open its doors to visa free western tourism? Enough people would be interested, & it would start to get some hard currency as €, CHF, £, SEK, $, JPY in the tills at shops.

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

This…is not a healthy company with a bright future ahead.

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

What is the best time for conception?

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

What is your review of X-Men '97 season 1?

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

All their existing customers shake their canes and whine about them “selling out.”

🔥Why has Prime Narendra Modi become Extremely FRUSTRATED and Highly DEPRESSED because he has NOT been invited by Donald Trump to witness his Oath Ceremony for his INAUGURATION on 20th January as the next PRESIDENT of USA? Does the DESPERATE Narendra Modi FEAR that Donald Trump's actions may even LEAD to the FALL of the BJP-led MINORITY Government in India, as such actions have already caused GREAT PANIC in the NDA Coalition?

What happens if they build new bikes?

Typical Harley-Davidson customer

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

What seemingly minor decision or moment in your past ended up having a massive impact on your entire life trajectory?